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Do³±czy³: 05 Mar 2024
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 Wys³any: Wto Mar 05, 2024 07:13 Temat postu: Iberia moves towards a 'low cost' airline to save itself |
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It seeks to stop the transfer of passengers to Ryanair. It represents another step in IAG's strategy of turning the Spanish company into the low-cost subsidiary of British. Customers drop 17% in 2013 “Antonio Vázquez has carried out a 'dismantling operation' in Iberia similar to that of Tabacalera” Iberia plane. Iberia plane. Iberia keeps its fight alive to move forward in a difficult context. The latest campaign that offers a million journeys from 35 euros seeks to compete fully with the offers launched by the 'low cost' companies. The airline thus seeks to put a stop to the drop in customers in the last year by stopping the flight of travelers to low-cost companies such as Ryanair. Iberia has launched an offer of tickets starting at 35 euros each way that can be purchased until January 19 for travel from the 20th of that same month until June 15, 2014. According to sources in the sector to which El Confidencial Digital has had access, although the company categorically rules out that low-cost airlines now constitute its reference , the truth is that this type of promotions are becoming common in Iberia in recent years. months.
Iberia's recovery But this pricing policy at levels similar to those offered by 'low cost' companies has an underlying explanation . The commercial line seeks to stop the fall in traffic , which has decreased by 17% in 2013 due to the reduction in capacity and the unstoppable advance of low-cost airlines operating in Spain. The Spanish Middle East Mobile Number List firm's offer has been reduced by 14%. According to managers, 2014 should be the year of Iberia's recovery . It is, at least, the slogan that has been launched in the company after Luis Gallego assumed the presidency of the company on January 1, replacing Antonio Vázquez. Sources close to Iberia management consulted by ECD clarify, however, that these types of campaigns, which have long coincided with the low season (January and September), aim to stimulate demand and stabilize the drop in passengers when customers are less likely to travel.
The conditions of the latest promotion Medium-distance flights range between 35 euros each way, to destinations such as Geneva, Lisbon or Brussels; 53 euros to cities such as Berlin, Munich, Frankfurt, Dusseldorf, Milan, Rome, Venice, Paris or Dublin among others; 69 euros to destinations such as Zurich, Bordeaux, Lyon, Marseille, Nice, Nantes, Strasbourg, Toulouse, Bologna, Turin, Porto, Tangier or Casablanca; 79 euros to London, Prague, Vienna or Copenhagen; and 95 euros to Marrakech or Moscow among other destinations. Iberia also offers discounts for traveling to the American continent. Chicago, Guatemala, New York, Panama, San José de Costa Rica or San Salvador for 249 euros each way; to destinations such as Lima, Miami, Rio de Janeiro or Sao Paulo for 329 euros ; and others further away such as Buenos Aires or Santiago de Chile for 369 euros each way. The promotion of one million places requires a minimum stay of three days or spending Saturday night at the destination, and allows a maximum stay of one month.
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